28 días de edad

Marketing Manager

Campus Management
Boca Raton, FL 33433
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  • código de trabajo
    129388563
Campus Management

Summary:

The Marketing Managers primary focus is to work with Field Operations, Product Management, Integrated Marketing, Product Marketing and other key departments on the strategy and creation of marketing materials for customer and prospect campaigns, collateral, newsletters, email communications, and website content. With the end goal being lead generation, the Marketing Managers ability to successfully execute their responsibilities and drive marketing qualified leads will be critical to the success of Anthology.

Responsibilities:

  • Build marketing programs to support Anthologys Strategic Growth Opportunities; strategize, create, and manage the launch and tracking of lead generation marketing campaigns across Anthologys suite of solutions
  • Produce engaging content for the Anthology website, including case studies, customer success stories, product collateral, whitepapers, blog posts, etc. that can be leveraged in ongoing customer and prospecting campaigns
  • Collaborate and align with Product Marketing and Product Management to ensure consistent messaging in the marketplace and partner with internal creative resources on go to market campaigns
  • Generate top of funnel activity and support Field Operations teams with email nurture campaigns, sales and demo support decks, and sales-related content for proposals for both upsell/cross-sell efforts and engaging net new prospects
  • Assist with organic and paid search on behalf of Anthology; monitor and analyze data through Google Analytics
  • Work within Anthologys CRM of record, Microsoft Dynamics (Unify), to assist with lead management and database list creation; short-term familiarity with Salesforce will be required
  • Execute campaigns through marketing automation tools
  • Monitor, measure, and report on the performance of marketing campaigns and make recommendations for future programs

Education:

  • Bachelors Degree preferred, preferably in the field of marketing, communication, business administration or higher education
  • Experience in a similar role may be considered in lieu of a degree

Qualifications/Experience:

  • Minimum of 5+ years of experience in a marketing-related role
  • Experience working in higher ed and/or SaaS technology preferred
  • Experience with marketing automation platforms and CRM tools
  • Demonstrated competency with Microsoft Suite of tools
  • Google Analytics, paid search, and creative marketing experience a plus

Skills/Competencies:

  • Excellent written, verbal, and interpersonal communication skills
  • Demonstrated ability to identify key challenges/opportunities in a market, develop strategic plans to address/capitalize and deliver results
  • Collaborative spirit with strong team and project management skills leading through influence
  • Strong problem-solving ability, including metrics-driven thinking
  • Detail-oriented, while maintaining the ability to prioritize and facilitate multiple fast-paced projects
  • Proactive and enthusiastic in approach, with the ability to keep an open mind
  • Solution-oriented with the ability to be flexible and navigate unforeseen obstacles and opportunities with a positive attitude
  • An understanding of the complexities of multiple functional areas of higher education
All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.

PI129388563
Posted: 2021-01-28 Expires: 2021-02-28

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Marketing Manager

Campus Management
Boca Raton, FL 33433

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