1+ months

Demand Generation Manager

Valassis
Austin, TX 78701
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Demand Generation Manager - Remote
 
Valassis is seeking a Demand Generation Manager to nurture key prospect and customer relationships for long term growth. The Manager is ultimately responsible for nurturing and warming leads throughout the lead funnel, maximizing the value of marketing qualified leads and continuously improving our lead scoring.
 
What Youll Do:
  • Implement best-in-class email marketing programs and strategy, including: automated nurture, drip, and other marketing emails focused on lead development and client engagement
  • Lead the day-to-day management of automated lifecycle demand generation campaigns for broad range of B2B segments (enterprise to SMB), ensuring effectiveness of each campaign with adherence to best practices and segment needs
  • Plan and execute rigorous ongoing testing regimen to continuously optimize value and conversion of MQLs throughout the lead funnel
  • Partner with internal stakeholders including collaborating closely with the UX/Design, Events, Product Marketing, and Brand Marketing teams to ensure email strategy complements and amplifies all marketing initiatives
 
What Youll Bring:
  • Five or more years of B2B marketing experience with at least two years specifically developing email marketing campaigns
  • Bachelor's Degree in Marketing or like field is required
  • A demonstrated ability developing and executing email marketing and communications strategies and tactics including onboarding, lifecycle marketing, trigger, and re-engagement
  • In-depth, hands on experience in marketing automation and CRM platforms (e.g. Marketo and Salesforce)
  • Strong analytics capabilities
  • Comfort with ambiguity, fast pace and changing priorities 
  • Thorough understanding of Database Marketing, CRM, Lifecycle Marketing, Lead Gen, and Lead Scoring
  • Effective project management skills and ability to use data to guide decision-making
  • Highly effective working in cross-functional teams
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Posted: 2020-10-22 Expires: 2020-12-20

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Demand Generation Manager

Valassis
Austin, TX 78701

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