25 días de edad

Assistant Brand Manager

Arbonne
Irvine, CA 92618
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  • código de trabajo
    121490822

Overview

The Assistant Brand Manager is responsible for understanding the strategic vision of Arbonne and of the marketing organization, and assisting in the alignment of their respective category and brands to that vision. This includes but is not limited to assisting in the development of product, branding, positioning, and market segmentation within their category of responsibility. The Assistant Brand Manager will, with the guidance and direction of their supervisor, be the Brand Steward for their category of responsibility and ensure all product, communications, promotions, and initiatives align with the brand directive. The Assistant Brand Manager will be an expert in their category, and will regularly conduct market and competitive analysis to understand the market, using those insights to assist in the development of launch plans and marketing plans designed to maximize product performance and drive sales. He/she will be responsible for project management duties related to product launches, product improvement, and product rationalization initiatives and ensure targeted milestones are met on time. The Assistant Brand Manager will also manage, with supervision, all elements of marketing plan execution, including budget tracking, promotions, the development of collateral materials, sales and training guides, video production for new product launches, and any other elements identified within their respective category of responsibility.

The Assistant Brand Manager reports directly to the Brand Manager.



Responsibilities

    • Assist with the development of product, branding, positioning, and market segmentation within nutrition category.
    • The Assistant Brand Manager will, with the guidance and direction of their supervisor, be the Brand Steward for the nutrition category of responsibility and ensure all product, communications, promotions, and initiatives align with the brand directive.
    • The Assistant Brand Manager will be an expert in their category of nutrition and will regularly conduct market and competitive analysis to understand the market, using those insights to assist in the development of launch plans and marketing plans designed to maximize product performance and drive sales.
    • He / she will be responsible for project management duties related to nutrition product launches, product improvement, and product rationalization initiatives and ensure targeted milestones are met on time.
    • The Assistant Brand Manager will manage, with supervision, all elements of marketing plan execution, including budget tracking, promotions, the development of collateral materials, sales and training guides, video production for new product launches, and any other elements identified within their respective category of responsibilities.
    • Clear understanding of category of responsibility, including market trends, competitive activity, category segmentation, consumer usage, and more.
    • Peer-leadership of a cross-functional team comprised of Product Development, Creative, Supply Chain, Field Development and Warehouse Distribution to create alignment and smooth release of products.
    • Integration of global requirements as it relates to product launch and marketing plans in category of responsibility.
    • Maintenance and sales tracking analysis for existing products, with an eye on product life cycle.



Qualifications

    • 2+ years industry experience preferred within the nutrition category
    • Bachelor's Degree in Marketing or Business strongly preferred
    • A strong sense of ownership and accountability
    • Strong leadership skills, and the ability to confidently inspire and encourage cross-functional teams to achieve collaborative success
    • Strong analytical skills, and a hunger for data
    • Big-picture orientation without loss of detail
    • Ability to track budgets, timelines, and sales information confidently and accurately
    • Excellent written and verbal communication skills
    • Proficiency in the use of Excel, Microsoft Word, Power Point, and Microsoft Project
    • Strong Project Management experience required
    • MLM industry experience a plus


PI121490822

Categorías

Posted: 2020-07-10 Expires: 2020-08-10

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Assistant Brand Manager

Arbonne
Irvine, CA 92618

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